• Waxahachie ISD sells limited advertisements in its athletic facilities and on its athletic website. The Waxahachie ISD Athletic Department and/or athletic booster clubs are responsible for these advertising opportunities. Email the Athletic Director, Brian Rogers, for more information on athletic advertising opportunities.
• The district does not offer any additional advertising opportunities at this time.
• At a campus level, specific event sponsorship opportunities through the PTO or the campus may include advertising, such as on a t-shirt or event-specific signage. These will be handled on a campus-by-campus basis. Suppose you are interested in campus sponsorships but do not have an existing relationship with a campus. In that case, the Office of Public Relations is happy to assist you in making introductions at a campus level.

• Coupons or incentives must be approved by the Office of Public Relations prior to distribution to campuses. This includes branded items, such as pencils, pens, lanyards, etc
• If approved, coupons or incentives must be pre-counted and labeled by the campus and delivered to the Waxahachie ISD Administration Building. The Office of Public Relations will distribute to campuses.
• Campus principals have the right to determine how and when coupons and student incentives should be used. These do not go home in bulk in student folders.
• Student coupons or incentives must be completely free to the student and the student/parent/guardian must not be required to purchase something in order to receive their free item.
• Employee coupons or incentives are distributed at the discretion of the Office of Public Relations.
• If a business is interested in providing something to employees of a specific campus, such as a campus-wide meal or snack for employees, it should contact the campus principal to make arrangements for a date and time. No business sales or solicitation may happen as a part of this event, but representatives of the business may stay on campus to greet employees and help serve.

Employees who have businesses outside of their work with the district – or who have family members who own businesses – may not use school facilities or district time to promote those businesses. This includes delivery of products ordered, “pop-up boutiques” on district property, or the use of district email accounts for promotion.

• Non-school literature (including flyers, postcards, brochures, posters, etc.) may only be distributed by non-profit agencies. Non-profit agencies must provide a copy of their 501(c)3 tax designation.
• All non-school literature must be approved by the Office of Public Relations prior to distribution. Documents can be emailed to the Director of Public Relations. You will receive a response within five business days.
• Non-school literature MUST have the following disclaimer statement printed at the BOTTOM of the document in bold, capital letters: “THIS ORGANIZATION AND ITS ACTIVITIES ARE NOT RELATED TO OR SPONSORED BY THE WAXAHACHIE INDEPENDENT SCHOOL DISTRICT.”
• Non-school literature does NOT go home in student folders; it may be placed only on information tables in campus front offices. Up to fifty (50) non-school literature items per campus are allowed on the information table.
• Once approved by the Office of Public Relations, pre-counted stacks of 50 documents may be delivered to the Waxahachie ISD Administration Building for each of the fifteen campuses. The Office of Public Relations will then share these items with the campuses.

Waxahachie ISD greatly values its partnerships with businesses and organizations throughout the community. As a part of those relationships, there may be times a business would like to use its connections with the district for marketing purposes. Because the district strives to be fair and equitable in all of its partnerships, the following guidelines have been developed:

Non-school related posters or banners may not be placed in any Waxahachie ISD facility, and non-school related yard signs or banners may not be placed on any Waxahachie ISD property.

No business or entity is allowed on a Waxahachie ISD campus to sell and/or solicit business from employees or students and their families.

• There is much value to both students and employees in gaining expertise from partners in the community. However, any student, parent, or employee presentation made by a business must not be used to promote the business, but rather to present information.
• Any presentation to students should enhance the education the student is receiving in the classroom and should be based on the state standards appropriate for the grade level being presented to. Specific business products or services should not be mentioned. The presenter may introduce themselves by providing their credentials, including their business, but should refrain from any further mention of the specific business.
• Any presentation made to parents or other adult groups (such as Lighthouse for Learning) must be informational only and not used to solicit business.
• While businesses are not allowed to solicit on campus, there may be times that it is appropriate for a presentation on certain topics (such as continuing education, retirement plans, etc.) to be made to employees. These opportunities are very limited and must be approved first by the Office of Public Relations, and then by the campus principal.

In 2013, Waxahachie ISD implemented graphics standards and trademarked a number of its logos, images, and wordmarks. To maintain the integrity and image of Waxahachie ISD, graphics standards and guidelines have been established to provide for a uniform and professional appearance for information distributed in the name of the district and products and services, which, in turn, represent the district. Permission must be obtained from the Office of Public Relations, and a licensing agreement must be on file, to use official images and logos of the district. 

Waxahachie ISD possesses a unique visual identity that begins first and foremost with the district's official logo. The district's logo conveys our "brand" or "image" to the community, state, and world.  It is imperative that our brand be consistent, regardless of the medium, so that our stakeholders continue to view Waxahachie ISD as a school district that promotes "Excellence in Education."

Proper Use of the Trademarked District Logo

• Two-color layouts have been approved when using the approved Waxahachie ISD district logo. The logo may be utilized in green (Hex #128e36) and black.
• The second mark of the district is the single "W" in green (Hex #128e36) and black.

Please note that these logos are trademarked logos and one must contact the Office of Public Relations to not only receive permission to utilize the logos but also to receive the logos in the correct colors stated above.  If approved, the Office of Public Relations will request to review the materials for which the district's logos are being placed.

• Waxahachie Global High's official colors are Blue and Silver.
• Waxahachie Global High's mascot is the Wolf.

What is Global Blue?
Pantone Matching System (PMS) #287C

What is Global Silver?
Pantone Matching System (PMS) #877C

The district's official name is Waxahachie Independent School District.
All internal and external communication, documents, flyers, and brochures should state Waxahachie Independent School District or, at minimum, Waxahachie ISD and not merely WISD. To maintain the integrity of the district's image, these guidelines have been established to provide for a uniform and professional appearance for information distributed in the name of the district.

• Waxahachie High School's official colors are Green and White.
• Waxahachie High School's mascot is the Indian.

What is Indian Green?

Pantone Matching System (PMS) #350C